Seoul — Alexey Danilin
alexey danilin

Seoul

Seoul

The Seoul collection brings together two contrasting images of South Korea — ancient Far Eastern architecture and its dynamic contemporary culture. The silhouettes of the luminaires simultaneously evoke the tiered roofs of the Deoksugung Palace complex in Seoul and the vertical rhythm of the skyscrapers of Gangnam-gu. The collection’s key feature is its movable glass elements, which can be rotated to change the appearance of the luminaire. This transformation symbolizes Korea’s rapid cultural evolution from Buddhist and Confucian traditions to contemporary popular culture, advanced technology, and the global phenomenon of K-pop.

At the center of the luminaire is a hexagonal structure with an LED board positioned on each side. This configuration distributes light in several directions at once, providing powerful and even illumination.

The LED sources are concealed behind a specially designed multi-level matte diffuser. It hides individual points of light, softens the luminous flux, and produces comfortable, uniform illumination throughout the structure.

White enamelled glass elements are mounted around the diffuser. They can be rotated in relation to the central body, changing their position and therefore the overall silhouette of the luminaire. As a result, the same model can take on different appearances and adapt to the interior and the user’s visual preferences.

The layered composition of the glass elements refers to traditional Korean architecture, while its simple geometry and LED technology give the collection a distinctly contemporary character. Historical references are not reproduced literally but transformed into a new and concise visual language.

Seoul combines architectural memory, contemporary technology, and transformation. An apparently static luminaire becomes a changeable object in which the user participates directly in shaping the composition.

Designer: Alexey Danilin

Brand: Maytoni

Seoul
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